Fujifilm Print

XMF Press Ready

Role: Motion Designer

Fujifilm XMF Press Ready is a workflow system designed to streamline print production. Fujifilm needed an explainer video that clearly communicated the system's key benefits to their target audience.

Working closely with a lead illustrator and the Motion Lead, I designed and animated the piece in After Effects. I'd recently completed advanced animation training which allowed me to approach the work with greater technical confidence — creating more complex, polished animations in less time than would previously have been possible. The result was a clean, engaging explainer that made a technical product feel accessible and compelling.