TDS
Switchers Youtube Ads
Role: Motion Designer
TDS is a tenancy deposit scheme serving letting agents and landlords across the UK. They needed a YouTube pre-roll ad to encourage letting agencies to switch to their service.
Working with an illustrator and account manager, I led the animation in After Effects — bringing TDS's brand characters to life and translating their key benefits into a fast-paced, character-driven spot. The campaign performed well enough that we were briefed on a second pre-roll shortly after, this time targeting landlords, maintaining the same visual style for consistency across both.
Following the campaign’s success, we were later briefed to produce a second pre-roll ad — this time aimed at landlords. We maintained the same visual style and workflow to ensure consistency across both spots.
Social posts
The videos were then resized and adapted so the campaign could run seamlessly across TDS’s social media channels.