RWC

Social Media Content

Role: Motion Designer

RWC is a global plumbing and flow control company representing brands including John Guest, Speedfit and Sharkbite. Their products span industries from domestic plumbing to caravans and Formula 1 racing cars. I managed the majority of their social media content across five sub-brands, producing 20–25 posts a week planned a month ahead — shooting product content in the studio, editing footage on location, and animating across multiple formats and platforms.

The content needed to be both informative and on-trend, speaking to an audience ranging from plumbers to construction professionals. I built the templates, file structures and production spreadsheet that kept the workflow running consistently at that volume.

Wrapped

Wrapped was a standout project — working alongside two other designers, we drew inspiration from Spotify's Wrapped format to highlight RWC's year in achievements and statistics in a way that felt fresh and unexpected for a plumbing brand.

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